Satisfaction levels amongst customers of not-for-profit credit unions overwhelmingly positive.
A new report by the Financial Inclusion Centre looking at the attitudes and behaviours of existing credit union members found significant approval for the services offered by these local financial cooperatives.
The largest ever survey of credit union members that spoke to over 12,500 users in 29 different credit unions across the country, found that 81% of members said they were extremely satisfied or very satisfied with their credit union, while 84% said they would recommend a friend or family member. It also showed that members felt the services provided by the credit unions were good value and offered a positive customer service experience. To set this in context, a recent Which? survey found that mainstream banks average overall customer satisfaction score was only 68%.
The research also demonstrates just how important the broad range of financial services being delivered by these not-for-profit financial providers are, with the majority of respondents using their credit union as an affordable and fair source of borrowing – giving them an invaluable alternative to high-cost credit such as payday loans, rent-to-own firms and door-step lenders.
Credit union members are also shown to score well compared to the general population on a range of financial capability measures, saying they feel they have their finances under control and are confident in dealing with money matters.
There are currently around 442 credit unions across the UK with just over 1.5million members accessing a range of saving accounts, affordable loans and other financial services.
The membership survey was undertaken as part of the wider Barclays Credit Union Programme that will have invested £1 million over four years to support the expansion of the credit union sector to improve its effectiveness and sustainability and reach more financially excluded households.
Mick McAteer, Co-Director of Financial Inclusion Centre, said:
“These results are very encouraging and go to show that credit unions are highly regarded by those that use them, with higher satisfaction rates than mainstream banks.